All my writings, in one place: EAink.com
Elise Anthony
Content Brand Strategist & Content Marketing Executive
about me
From classic roses to exotic orchids, discover a bouquet of choices to suit every occasion and preference.
corporate career
Discover beautiful blooms without breaking the bank. Enjoy the finest flowers at budget-friendly prices.
books
Your happiness blooms with every purchase. If you're not delighted, neither are we.
my Story
I activate a brand's vision into a community through strategic communications and creative storytelling.
With 18 years of expertise in multimedia content development and corporate messaging, I create and integrate cross-functional communications and content that spark conversation and connect communities, with audience and business goals in mind.
Editor
Content Marketer
Creator
Chicken “mom”
Wordsmith
Meditative weaver
.5mm TUL pen enthusiast
Ready to fly
corporate / career work
A curated selection of enterprise projects where content strategy translated vision into action.
Cadillac Financial Launch
This project launched a new luxury financial services brand inside a complex, regulated enterprise environment. The work aligned Cadillac’s global brand refresh with GM Financial’s platforms to create a seamless, premium customer experience across every touchpoint, from origination through end of term.
AAdvantage Editorial Optimization
This project reimagined how a global loyalty brand connects with its members through editorial storytelling. The work elevated AAdvantage content from transactional communication to a strategic engagement platform, strengthening brand affinity while supporting customer retention and long-term loyalty value.
OnStar Insurance – Product Launch & UX Messaging
This project introduced a new insurance brand built on embedded vehicle technology, translating complex product innovation into clear, confidence-building customer communication. The work positioned OnStar Insurance as a natural extension of the OnStar ecosystem while supporting trust, adoption, and ease of use across digital touchpoints.
GM Financial Content & Communications Transformation
This project transformed GM Financial’s content and communications function into a strategic, enterprise-scale capability. The work established the foundation for consistent, customer-focused storytelling while supporting brand growth, regulatory change, and business continuity during periods of rapid expansion and disruption.
Texas Farm Bureau Insurance – Insurance Services Rebrand
This project repositioned a century-old insurance brand to reconnect with a declining membership base. The work translated complex financial concepts into accessible, human storytelling while aligning internal stakeholders and external audiences around a renewed value proposition.
testimonials
Jason Greene
I had the pleasure of working with Elise on multiple projects at GMF. Elise is great! She is able to think about many pieces of the puzzle and help form it all together like no one else.
She is a big thinker and helped our team tremendously during our projects. Always willing to collaborate and can go from the 30,000 foot stuff down to the ground level items needed for any project no matter how complex.
PJ Dunn
Elise Anthony is a content genius! What makes Elise a credit to her profession is her ability to make communications clear, concise and compelling.
As a leader, Elise understands the value of asking questions, active listening and proposing ideas in a collaborative effort to help sort out the challenges of the day.
It is with zero hesitation that I recommend Elise to anyone who wants to put correct thought into action.
Brian Cupp
Her unique passion and ability to deliver content that challenges the boundaries, and more importantly delivers positive business results, is what makes her very special to work with.
She is not afraid to ask the "tough" questions and hold teams accountable to delivering their absolute best. In whatever she does, there is no question she puts her best foot forward and looks for opportunities to help others shine.
